10 Tips To Start Podcasting


You will have found many on the net, but I thought I'd make a list of the 10 most important tips to start podcasting , the result of my experience. The idea came to me by listening to the questions of many aspiring podcasters or novice podcasters. If this world fascinates you, the answers you will find in this article will be useful to you too.

So what are the 10 tips for making podcasts ?

  • Define your goals and target
  • Make your Value Proposition clear
  • Determine how long it takes to podcast
  • Listen to other podcasts
  • Define an editorial plan
  • Create a Trailer
  • Choose the equipment that best suits the type of podcast
  • Distribute the podcast on all audio platforms
  • Establish KPIs and monitor and statistics
  • Promote your podcast

Let's see them one at a time!

Where to start to make a podcast?

In my job I deal with podcast marketing for personal branding or for companies that want to promote themselves with audio content. So I always start with a project . This approach and the tips you'll find below are also valid if you just want to start experimenting with podcasting for fun.

Doing a project may seem exaggerated, but I assure you that the time invested in this phase will avoid you wasting time later. If you want to dig deeper into the design part, I've written a more detailed article on how to make a podcast from scratch .

To better understand the dynamics, we can divide the activities into steps. The 4 stages of creating a podcast are:

  • Design
  • Realization
  • Distribution
  • Promotion.

The 10 tips for starting podcasting are based on these steps. Here they are!

1. Define your goals and target

Two questions you will need to answer before starting a podcast :

  • what do you want to achieve
  • who you want to talk to.

Knowing what your personal goals are will help you focus your efforts and editorial choices. It could be brand awareness , promoting your product or service, raising awareness on a social issue, finding new collaborations, entering a new market, presiding over new platforms, or even simply to have fun. In any case, knowing your "why" is essential to leave.

Identifying the target is a direct consequence. You can deal with the same topic in different ways depending on the people you are addressing. Whether they are professionals in the sector, partners or a niche, you will need it to decline the editorial plan and the format.

2. Make your Value Proposition clear

Try writing in 10 words about what your podcast is about and why someone should listen to it. This will help potential listeners to choose you (or not) with a clear understanding of the benefit they will derive from it. You can insert your value proposition in the description of the series on the listening platforms or use it as an opening theme.

3. Evaluate how long it can take you to podcast

This is an essential step because it determines the choices regarding format , duration of the episodes and timing of distribution . One thing that rewards is consistency and respect for cadence. When your followers know that you will post an episode every Thursday, they will expect it. If something does not work in the organization, the risk is not to meet expectations.
But above all in the long run it could become burdensome to carry out your project.

Calculate the time to write content, select any guests, record and post-produce the podcast. You will need it.

4. Listen to other podcasts

You are probably already a listener of audio content, but in this case the listening that I recommend to start making podcasts is selective. To create your own project, listening to other podcasts you can understand what you like and what you don't like in terms of format, sound design, setting, colloquial mood.
But above all, you will need to know if and how your competitors are addressing the same topic.

5. Define an editorial plan

If you already have clear goals and targets, it will be easier to think about the editorial plan. From a marketing perspective, you could use content to create a funnel in which to accompany your listeners slowly towards more concrete business goals.

When preparing it, also think of explanatory titles to help identify the topic being discussed. In the SEO and Podcast article , you will find useful ideas for creating a more effective editorial plan. Don't forget to insert calls to action to invite your listeners to follow you on the listening platforms or learn about your other content.

6. Create a Trailer

Just like with a movie or TV series, the trailer serves to give a preview of what the listener will find in the podcast . A short episode lasting 1 to 3 minutes will suffice. Some listening platforms, such as Spotify, allow you to insert it at the top before all the other episodes, so as not to get lost with all the other titles.

7. Instrumentation and software

I only put it in seventh place because in reality the choice of equipment for a podcast comes from everything you have previously established. There is no such thing as the best instrumentation ever. The right equipment exists for your project. Depending on the format, the number of voices, the environment in which you will record, and the experience you have, you will choose the most suitable microphone and software .

The high price ranges are not the discriminating factor for having a good product. Often it is enough just to choose the type that best suits your needs. Just as there are free software to edit audio tracks , including Audacity , which do their job very well.


8. Distribution of the podcast

To distribute audio content you need a host that creates an RSS feed containing all the information about your podcast: title, author, cover art, episode titles, etc. The host in turn sends the feed to the listening platforms (such as Apple podcast, Spotify, Google Podcast) for distribution.

Once the podcast has been uploaded to the host, the distribution process takes place automatically based on the data collection slots that the platforms schedule for the update. This means that if you upload an episode to your host at 7am, it will likely take a few hours to see it on all other platforms. Take this time difference into account when you want to advertise a new podcast episode to your followers. For example, I published my episodes in the morning at 6 and then sent the newsletter to my followers at 8. In this way the platforms were all already aligned.

9. KPIs and statistical data

How do you know your podcast's performance ? The host and the individual platforms give access to the statistical data of the entire series and individual episodes, more or less free of charge.
Beyond the number of plays (which are nothing more than vanity metrics), you can know the number of unique listeners , the demographics , the retention of each episode, the devices used, the geolocation and even the keywords with which they have you. found and the music listened to by your users.

The host provides aggregate data from all platforms. Instead, to access the detailed statistics for each of them, just manually upload the RSS feed on each major platform only the first time. You will then have access to a dashboard with all the performances.

Knowing these data is also important to define any communication and promotion strategies for your business on other media.

10. Promote your podcast

A content, whatever it is, must be promoted with another content. It's a fact. Considering that podcast discovery is not as simple and efficient as for web or social content, you will have to activate all possible levers to make it known and stimulate listening.
If you have a website you could create a landing page to embed audio files and integrate a text extract of the episode with blog articles. You can use the newsletter to communicate the release of new episodes. But above all, you can use social media to share the episodes of your podcast .

The choice of social networks on which to promote it depends a lot on your type of audience: where do you spend your time the most? You could also diversify by considering that each social network has different logics and tools.
For example Facebook, Linkedin and Telegram allow you to insert listening links directly in posts. Instagram has a direct connection with Spotify that allows you to share the single episode or the whole series in the stories with one click.
If, on the other hand, you want to stimulate your community and make it part of your project, Clubhouse is also proving effective.

Bonus tip for starting a podcast

Don't get discouraged and enjoy!

This is the last tip I feel like giving you. Like all things, it is very complex at the beginning. But who gets off to a good start is half the battle for real.

If you're thinking about starting a podcast and want support for one or more of the activities I've talked about, maybe I can help !


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