The choice of the title of a podcast is one of the aspects that often tests the creativity of those who are designing an audio series. For this reason I thought I'd include in this article the 7 rules to follow to find an effective title.
As a Podcast Coach I was able to find that, even for my coachees, the choice of the title was not always immediate.
Before we begin, I want to briefly explain to you why it is so important to choose a podcast title well.
There are several similarities between a podcast and a commercial product. The first is a content that users choose to use in an informed way, sifting through the many proposals available on the listening platforms.
The choice of a podcast by listeners is dictated by several factors, including their personal interests and needs, just as would happen in the choice of any other physical product over another.
There are, however, specific attractive elements that facilitate this choice, as well as one of the rules that marketers use when studying a new product to market, and they are:
How does the user know if a particular podcast responds to a need?
Some visual elements capable of creating an engagement and transmitting a defined and identifying message must be clear. If we refer to the podcast, the title is one of them (although not the only one) just like the naming is for a commercial product.
Having clarified why, let's now see what are the 7 rules for choosing a podcast title that works.
Pick a title that's simple and easy to remember for all people, no matter what niche you're targeting.
Words that are too difficult or that can be confusing could lead to an undesirable result. The more the title has the ability to remain etched in a person's mind, the easier it is for the user to search for it on the platforms.
In this regard, it is necessary to mention the functioning of the listening platforms. They contain within them a search engine that works differently from that of Google.
While the Google search engine suggests the words or search intent, while typing (so even if we were to type a letter wrong), in listening platforms , if the podcast name is not typed correctly, it will not you receive no suggestions and you need to try again to search.
Of course, if a listener doesn't remember exactly how your podcast title is written, they won't find it right away.
Finally, if your podcast is aimed at a niche, i.e. a specialized audience and perhaps uses technical language, my advice is to use terms that are easy to remember and write in the title.
As you may have guessed, the motivation recalls the previous point. The possibility that our potential listener makes a typing error, because he does not remember if there are a colon, semicolon or otherwise, is around the corner.
The same thing applies to the use of bulleted acronyms: although they may seem suitable for the content of the episodes, they risk making the search difficult for the user.
True, a slice of loyal listeners will likely save your podcast as a favorite. The goal of every podcaster, however, is also to reach new listeners and is therefore a good reason to facilitate their search.
Come up with a title that is made up of one, two or three words at the most .
Try to think: Have you ever seen a shelf product that has an entire sentence for its name? I guess not.
The reason is linked to what I said earlier: the title of the podcast must be remembered and, for this to happen, it must be impactful and immediate. It must be able to enclose in a few words the message you want to convey to your audience and the purpose of your podcast so that the user immediately understands what it is.
I understand that it is not easy to summarize concepts in a few words: it is no coincidence that we are talking about the gift of synthesis!
Have you ever tried to write your bio in 180 characters?
It is an exercise that, at first, can be difficult as it means carefully choosing the words to use so that the nuances of their meaning can condense the key concepts of our bio.
Choose a new name for your podcast. A very important rule is to always check, a priori, that there are no other podcasts with the same title. The reasons are essentially two:
If you are wondering how to check if there are other podcasts with the same title that you would like to give to yours, it is easy to say.
Search distribution platforms such as Apple Podcast, Spotify, Spreaker or Chartable for the exact title you want to use to check for any overlap. After that it searches the Google SERP, to exclude the existence of domains, social pages, communities or other channels that have the same name that you would like to use and that could steal useful traffic from the organic search of your podcast.
Personally I happened to have to change the title of the podcast because the one initially chosen matched the name of a non-profit association very present on the web and whose contents and mission differed totally from my message. But above all, its positioning on search engines would not have helped me in terms of visibility.
Use a title in the same language in which the contents of the podcast episodes are written : in Italian if your podcast is in Italian and in English or in another language if this is that of your content.
I want to draw your attention to the fact that choosing a title in a different language is not a mistake.
However, homologating the language of the podcast title to that of the contents satisfies the objective of immediately transmitting a clear message to the user, making it clear that the episodes will be made in that same language.
In addition, listening platforms group content from all languages and it is, therefore, easier to target listeners with an inline title.
It is best to avoid putting your personal name in the podcast title , unless you are already a very popular and well-known person, with strong personal branding that would make the user understand immediately what type of content to expect. In reality, even in this case, your personal name would not necessarily convey a clear and immediate message relating to the fulcrum of the podcast.
I want to give you a practical example, talking about Neil Patel , a world-famous digital marketing expert and, therefore, a very well-known person in his sector.
When he launched his podcast he didn't use his first and last name as the title, rather he decided to name it "Marketing School". It is a choice aimed at clarifying immediately and irrefutably the topic the episodes were about: marketing lessons, in fact.
If you want to support your personal brand, instead of using your name in the title, you might want to consider using your own project. For example, the LinkedIn Mindset podcast is the same as an editorial project by author Luca Bozzato.