" How to create a podcast if I'm on a budget?". It happens that in my community I am also asked this question.
We assume that any project, digital or otherwise, requires a minimum of investment for it to work. Not just cheap. In fact, there are 3 factors that come into play:
Inevitably, depending on our choices, one of these three elements will have a greater weight than the others. Now, let's say that we don't lack time and energy, what tricks can we adopt to create a low-budget podcast?
This is the topic that I covered in the 10th episode of Podcast for Business and which I will tell you about in this article. I have found 7 ways to do it.
Before I reveal 7 strategies on how to create a podcast on a low budget, let me start by saying one thing: no one can replace a professional. In any sector, to have a professional result, you need a specialist.
This is true for those who want to open a blog and do not know SEO or have no knowledge of graphics. It is valid for those who want to do marketing but do not know where to start in order to build an effective strategy. This applies to any digital project, including creating a podcast.
I guess if you are a freelancer too you think the same way. Just as you will probably also agree that, sometimes, you have to get by a little.
Rather than giving up the desire to create something of our own, we need to make choices that allow us to bring home a result. Maybe the first time will not be perfect - and we have to take this into account - but it will still be our product.
As I said earlier, we may perhaps spend less money but we will inevitably find ourselves investing more time and energy.
With this article I want to give you some practical tips that you can consider to start your project, which does not mean creating a podcast for free but doing it at a reduced cost. It's still a way to start!
Let's get to the heart of the matter and see how to create a podcast with 7 tips that mainly concern organization and editorial choices.
Ah, know that I will not talk about buying the equipment because you could also start with a quality microphone and a pair of headphones, without breaking the bank. You will always be in time to upgrade later.
Training, there is no escaping, is essential to get started. You can, however, train yourself by taking online podcast courses on how to develop your audio product and use the technical tools.
By doing so, the advantage is certainly that of spending less, in purely monetary terms, compared to a one-to-one podcast consultation .
Online you will be able to acquire the basics you need to leave. There are several very well done and quite complete courses, both for designing and learning how to use audio recording and editing tools .
It is obvious that the limit of taking an online course alone and without a professional following you is not having the support of a person who knows how to give you targeted and specific inputs. The difficulty that I also encountered in the past, at times, was precisely that of having doubts about how to put into practice, in reality, the notions learned.
In any case, it is a choice that I recommend to start getting your hands in the dough.
Once you have trained and acquired the basics, the second trick you can adopt is to choose a simple and sustainable format for your project.
I mean making a choice also from an editorial point of view, which allows you to create a podcast:
I want to give you an example. The narrative podcast certainly requires a more complex writing and a more refined sound choice than a monologue format (such as Podcast for Business).
So if you are unfamiliar with audio editing and editing tools , and you don't want to delegate these tasks to someone else, then it's best to choose a format that is more in line with your skills.
You can prepare a minimum backing track, an introductory theme and create an episode model that you can manage independently, even in the audio post production phase.
There are several free tools on the net for both the choice of the editing software, the hosting service or even the royalty free music catalog, up to the creation of the cover graphics.
I want to mention some of them so that I can guide you in your choice. For editing software, you could use Audacity or Garage Band (if you have a Mac) - they're free and really simple to use.
As for hosting, you can choose totally free services, like Anchor , or with freemium plans, like Spreaker . If we talk about music, however, you can take advantage of all those music catalogs that allow you to download songs completely for free. Be careful to verify that they are royalty-free songs and what type of license is allowed.
In this regard, I invite you to read an article that you find in my blog, dedicated to music for podcasts .
Perhaps you never thought of the fourth trick: creating a podcast in collaboration with someone else. Why not? This is a great way to divide not only the costs of the equipment but possibly also the costs of consulting a professional who will help you with the implementation.
I also find it a really useful way to optimize resources that are not purely economic such as time and energy. In fact, you could divide the tasks for the creation of content, the editorial plan, the choice of music, editing, etc ...
Among other things, creating a project in collaboration with a partner can also be useful for another aspect.
You could create a podcast in which to cover a topic that is complementary to your business and even diversify or expand the topics you are an expert on by mixing the skills and knowledge of another person.
In my opinion, it could be more than a ploy to create a podcast on a low budget, a real opportunity!
It would allow you, in fact, to create valuable content and address it by examining multiple points of view. It could become a partnership for your business and you could also benefit from it in terms of personal branding . This applies to both you and your partner of course.
Have you ever thought about it?
The fifth tip on my list for creating a low budget podcast is to delegate only the purely technical tasks to a professional.
I am referring, for example, to editing and to those activities for which greater competence (precisely technical), specific equipment that you do not have or a more advanced tool that allows you to achieve a truly quality audio result may be required.
These are tasks that you think you cannot manage independently, not only from the point of view of technicalities but also for the sake of making your time more efficient.
You would probably be able to carry out these activities yourself, perhaps after having spent more time in training and perhaps thanks to the purchase of something more than the basic equipment you already have. The point I advise you to evaluate is the possible cost of the support and advice of a professional, a podcast Coach just like me, compared to the time it would take you to do everything yourself. Surely a professional would take less time.
To these 5 tips I will add two more which I believe have an impact above all on saving time and organization. Although in reality, not only.
If it is true that “Time is money” , the sixth method I suggest is to create a podcast series with a limited number of episodes. This method definitely has a direct effect on the time you will have to spend on planning and making the bets.
A good podcast can contain just one season ranging from 6 to 8 episodes. Then, subsequently, you can evaluate whether to create a second season, whether to implement other features and devote greater efforts both in an economic and time sense.
This option is by no means reductive and is, on the contrary, intended as a pilot project before taking off in something more challenging.
You will have the opportunity to experiment, grow also in terms of skills (because, you know, practice makes the study better and not only the study of notions), to collect feedback that will be very important for the design of the next phase.
More than anything else, this mode will give you the ability to really understand what it means to create a podcast. See firsthand how you manage to organize your time and, why not, understand if you can really manage your podcast project independently.
It will mean for you to understand if the investment you have made - albeit limited - is sustainable and it makes sense to proceed, perhaps expanding it.
It's a nice way to prove yourself, without embarking on a project that is unsustainable in the long run. It will certainly also help spread your brand in your industry.
The seventh way is to make shorter bets. Nobody forces us to prepare 30-40 minute content. Sometimes it takes much less to exhaust a topic or leave a concrete message to the listener.
In general, my suggestion is always to make episodes that fully answer the chosen topic. If you think it is too complex to be addressed in a single episode, no one forbids us to create micro topics to be distributed over several episodes.
In this way you can dilute the contents and reduce their creation time by spreading them over a wider time horizon.
Which of these methods do you think you can apply?
My intent is always to give useful information and tools, at the same time to stimulate reflections on this issue. I hope they can help you in the realization of your project.
If you are interested in improving your podcast or you want targeted and personal support, as well as missing all the episodes of Podcast for Business , you can ask me for a consultation and tell me about your project.