Some key skills are needed to make a podcast and it doesn't make sense to say otherwise. For this reason, I sometimes say that " podcasts are not for everyone ". This does not want to label it as an exclusive, complex or expensive means of communication.
While some technical skills are indispensable, the key skills I am referring to are others. I tell you about it in the 5th episode of Podcast for Business and in this article.
I acknowledge that I have launched a provocation up to here. But follow my reasoning, please.
Leaving aside the question of innate talent or the more or less substantial economic resources that some projects require, I believe that the podcast can appear as a rather democratic medium.
It is indeed true that interesting and engaging content can be created even with limited technical knowledge and with a limited investment.
My goal, during episode number 5, is not to judge or issue sentences. Far from it. It is to induce reflection and ask yourself "Is podcast also for me?" .
From my experience I can tell you that the effectiveness of a project is not given only by the tools or technical skills you put in place (such as knowing how to use equipment well, knowing how to build a narrative, knowing how to deal with an audio montage or create a communication strategy).
There is something else.
You need what I call the right approach or, as the good ones define it: the mindset .
The podcast is a very active form of communication, which intimately involves people. With our voice we literally enter the ears of our listener and transmit emotions.
Those on the other side who listen to us receive suggestions.
You know, a podcast could be flawless as it is technically perfect, perhaps with a refined sound design ... Do we also want to add a professional diction? Okay, but what I call the essence would be missing .
Who first has to be involved is not the audience listening. Anyone who wants to make a podcast must be personally. It may seem like the obvious thing to you, I know. Yet in reality it is not at all.
So what are the key competences I am talking about?
I know that today I'm in the mood for questions and you are looking for answers.
I want to let you know, though, that when I get a request for collaboration from someone interested in creating their own podcast, the first thing I ask is: "What kind of podcast do you listen to?".
It helps me to frame the genre, the communication style that she finds engaging. At the same time, it sometimes happens that the answer is: “No, I don't listen to podcasts. Never listened to one ".
Not that everyone has to love podcasts, however I wonder: Can an aspiring writer claim to have never read a single book?
It is difficult to make a podcast and engage the listeners if we are not the first users. In your opinion, can this person believe in it enough for the public to believe in him / her as well?
If you had the opportunity to listen to episode 4 of Podcast for Business, I had the opportunity to interview Elena Bizzotto , author of 4 podcasts!
She decided to invest in her personal branding through podcast, precisely because she was a serial listener. She had fallen in love with the podcast so much that she wanted to use it firsthand.
[Meanwhile, I leave you here also the article of episode 4 😉]
Here's what for me is the first skill to develop if you don't already have it: listening to podcasts. It is a key skill because it allows us to:
When I first became interested in podcasting, I was already a serial listener. I loved listening to stories, I liked learning new things about marketing , following current news.
I remember spending an entire study vacation listening to podcasts of all kinds. And it was at that moment that I began to understand how powerful the dialogue "face to face" was. New people had entered my life through listening, whom I wanted to know, listen to and learn from.
Above all, I wanted to do the same.
That was the lever that triggered my interest in becoming a podcaster myself. To stand on the other side of the microphone.
Listening is part of the mindset, of the approach of the first user. Do not you think?
There is another skill that in my opinion is fundamental.
Yes, I am speaking exactly of the desire to share , to give something to others.
There is a phrase that my father always said to me: “Out of the abundance of the heart, the mouth speaks”.
Well, in the case of the podcast it is literally like that.
When you are passionate about something, you yourself are carried away by your enthusiasm and you can't wait to tell someone about it.
Have you ever found yourself in this situation? You will have noticed how and how much you managed to pass it on to others. Enthusiasm is contagious! Here we really see the difference between those who use podcasts to follow a trend and those who want to do it because they believe in it.
You know, nobody forces us to do a podcast. We can very well continue to write beautiful blog posts or messages on social media .
Putting your voice into it, however, is different. A little more intimate, in his own way, than putting your face on it.
I admit to being biased in stating this. Not so much because I'm a Podcast Producer & Coach, but because I love working with people who believe first in what they want to accomplish.
Ultimately, then, when you have these two key skills:
the technical skills that are lacking can be acquired over time.
You can take a course, tutorials or you can contact a Podcast Coach to help you with your project. Everything at that point will have a different flavor.
So, if you are thinking of starting your own audio project, before you throw yourself into it, try to ask yourself why you really want to do it.
Whatever your answer, I'm happy to have given you food for thought. And if you want to follow me for other tips, see you on Linkedin and Instagram.